Retail buyers are generally dealing with finite shelfspace, and even online they need to limit the brands they can promote to their consumers. As such, the product needs to fill a need for a retailer by offering a unique value proposition. Is it a product that will expand the retailer’s customer base? Does it satisfy a demand the retailer’s existing customers have? Is the product a substitute for a product at the retailer’s competitor? Or does the product offer a low-cost alternative to a premium product the retailer currently offers. Rep’s need to understand this value proposition before they gauge a buyer’s interest in a product, so brand’s should be prepared to discuss this with a rep on Replogic.

Did this answer your question?