Retail buyers are responsible for discovering and purchasing merchandise for their retail employer. The discovery process requires the buyer to understand what their end consumers are most likely to purchase and how purchasing habits may change over time. Discovery may also be driven by a response to success at a competitive retailer with a particular product line or program. The purchasing process often requires the buyer to work closely with their finance team to negotiate pricing terms that will maximize end customer demand and retailer profit margins. The performance (and continued employment) of a buyer is often determined by precise metrics measuring sales, margin, markups, markdowns, and inventory turnover.

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