Once a buyer has decided to engage with a brand, the buyer must determine the types and amounts of SKUs he or she will buy within a product family. For instance, if a buyer decides to work with a new jeans label, the buyer must now determine what percent of inventory will be size zero versus size 10, what percent will be blue or black, etc. Assortment planning should maximize product demand and minimize unnecessary inventory. Single-product brands are often perplexed when a buyer says they need to expand their product family and offer a broad “program”; this is not a judgement on the product itself, but rather the buyer is trying to optimize for a specific assortment and merchandise plan.

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