This depends on your industry category, product type, target accounts, brand recognition, and the seniority of the manufacturers’ rep. A startup brand launching its first product (a.k.a. a “pioneer brand”) may not be able to produce any real commissions for a rep for 12-18 months, so an initial consulting fee and a higher-than-average commission rate is to be expected. With that said, for most physical products, commissions typically range from 3 to 15% of sales; meanwhile, for some software and services offerings, commissions can be north of 40%.

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